Synthèse
Since we're on the subject of over-exposure watering down Black people's slang and culture online, let's talk about the strange case of "That's Just the Way It Is." Early in the week, the hashtag thatsjustthewayitis was combined with the chorus of Tupac's "Changes" and used to comment on racism in videos like these: Soon after "that's just the way it is" took off, people predicted how it would be coopted, posting videos like these that are basically parodies of how white people would make the me
Since we're on the subject of over-exposure watering down Black people's slang and culture online, let's talk about the strange case of "That's Just the Way It Is. " Early in the week, the hashtag thatsjustthewayitis was combined with the chorus of Tupac's "Changes" and used to comment on racism in videos like these: Soon after "that's just the way it is" took off, people predicted how it would be coopted, posting videos like these that are basically parodies of how white people would make the meme about them, substituting legit concerns for mistaken Starbucks orders and whatnot: Depressingly, this kind of co-optation happens all the time, but in this case, I'm having trouble finding many actual examples of videos of the phrase/meme being co-opted by white people. There are a few out there, but they seem to be getting way fewer views than the commentary on them. I have no doubt this phrase would have been more widely misunderstood and misused as it became more popular, but there doesn't seem to have been enough time. So the "that's just the way it is" meme has become about the predictable adoption of Black culture, while skipping "the middleman" of the actual co-opting, almost like a preemptive defense against cultural gentrification.
And that's without even mentioning that Tupac's song is built around the chorus to Bruce Hornsby's "The Way it is," which is one of whitest songs ever.
Source originale
tiktok.com