Step 4: Publish your agent listing on Marketplace

Join the Google Cloud Partner Network: If you're new to offering your solutions on Marketplace, join the Google Cloud Partner Network. Review Agent-as-a-Service listing requirements. Verify that your organization meets the requirements to list your solutions on Marketplace. Marketplace Vendor Agreement: Review and accept the Marketplace Vendor Agreement (MVA). Nominate your agent for Google Cloud Marketplace by contacting your Google Cloud representative.

All agents listed on Marketplace must comply with the above standard requirements plus several agent-specific mandates: Define your agent use case: We recommend defining specific, agentic use cases targeting high-value enterprise functions designed to solve tangible pain points and scale across multiple enterprise customers. A2A protocol adherence: Agents must comply with the A2A protocol specifications for interoperability. This can include the A2UI protocol which enables your agents to generate rich, interactive user interfaces. A2A Agent Card: Create an Agent Card, a JSON file declaring capabilities (skills), authentication methods, and service endpoints. Authentication: Agents must support public access or OAuth 2.

0 Authorization Code Grant Flow. Marketplace integration: Mandatory integration with Procurement APIs and Pub/Sub for entitlement lifecycle management.