From automation to intent and identity

To discern automation, or to discern intent and identity? That is the question. Our answer: yes and yes, as both are critical layers of a robust security posture. Attackers now operate at a scale previously reserved for enterprise services: they leverage massive credential leaks, use human-powered fraud farms to spoof devices and locations, and create synthetic identities to maintain thousands — even millions — of fake accounts for promotion and platform abuse. A human being with automated tools could be draining accounts, abusing promotions, committing payment fraud, or all of the above.

Beyond that, automation is accessible like never before, particularly as users become better acquainted with using AI agents and even long-standing, “traditional” browsers move toward having agentic capabilities by default. Whether it’s a lone actor using an AI agent or a coordinated fraud campaign, the threat isn’t as simple as a single script — it can involve human intent, with automated execution. Consider the following scenarios we’ve heard from our customers: We have 1,000 new users this month, but more than half of them are fake identities who benefit from a free trial, then disappear. The attacker logged in with the correct password, so how do I know that it isn’t the real user? This entity is acting at human pace, and they are draining accounts.

These problems can't be solved by only assessing automation; they require checking for authenticity and integrity. This is the gap that our dedicated fraud prevention capabilities address.