Finding 2: RAG is the default context source

Retrieval feeds more agents than any other method We asked what an enterprise’s AI agents primarily use to understand its data. Retrieval leads by a wide margin. Retrieval is the backbone of enterprise context. For 38% of organizations, RAG over documents or a vector index is the primary way agents understand the business — nearly twice the share of the next approach, a governed semantic layer or ontology (21%). Mixed approaches (14%), direct live-system queries (10%), and long-context loading (6%) fill out the rest, and only 2% let agents run on the model’s general knowledge alone.

The concentration matters in light of Finding 1: because so much enterprise context flows through retrieval, the quality of that retrieval is the quality of the answer. When RAG is the default source, thin retrieval is not an edge case — it is the main failure surface. One approach is notable for its absence from these answers: customizing model weights, also known as fine-tuning. Every leading source of business context is injected at run time. Our most recent direct measurement of fine-tuning comes from our April–May survey wave (a separate survey, n=136), where fine-tuning capabilities ranked last of six factors in model selection at 5% — even as 26% of that sample still named fine-tuning and customization an investment they expect to grow.

Fine-tuning has fallen out of the primary selection conversation; context injection is how enterprises make agents knowledgeable about their business.