Synthèse
Consumption is nowhere near saturation, and the reason is that outputs keep getting richer faster than tokens get cheaper. The illustrative version: instead of redesigning one page, have Claude Design redo your entire 100-page site every night and pick the two or three better versions in the morning. That’s not a rounding error more tokens, it’s orders of magnitude, and it’s a better outcome. Every strong developer and designer could plausibly consume 100x what they do today. Underneath the enth
Consumption is nowhere near saturation, and the reason is that outputs keep getting richer faster than tokens get cheaper. The illustrative version: instead of redesigning one page, have Claude Design redo your entire 100-page site every night and pick the two or three better versions in the morning. That’s not a rounding error more tokens, it’s orders of magnitude, and it’s a better outcome. Every strong developer and designer could plausibly consume 100x what they do today. Underneath the enthusiasm is a governance problem Rory named cleanly.
There has never been a product that does a worker’s job for them, on demand, at no personal cost, while the company silently absorbs the expense. Often that’s wildly accretive, twenty dollars of tokens saving five hundred dollars of labor. Without a governor, you eventually cross the line where it’s six hundred dollars of tokens to save five hundred. Every finance team is about to go looking for that governor.