Synthèse
Planning has great ROI when the world is stable. In 2021 any 20 year old product grew, so you’d ship one big release a year, plan hard, and staff up capacity. Ask the fastest growing companies at Annual how often they plan today and they’ll tell you weekly. When the world is unstable, every hour you spend planning is an hour you’re not shipping better product. We’re not in product-led growth anymore. We’re in a product-driven world, where products that were impossible a year ago have massive mar
Planning has great ROI when the world is stable. In 2021 any 20 year old product grew, so you’d ship one big release a year, plan hard, and staff up capacity. Ask the fastest growing companies at Annual how often they plan today and they’ll tell you weekly. When the world is unstable, every hour you spend planning is an hour you’re not shipping better product. We’re not in product-led growth anymore.
We’re in a product-driven world, where products that were impossible a year ago have massive market pull. → What to do: Cut your planning cadence to weekly and pour the saved hours into shipping product faster. If you run short on reps, hire them the next day.